Customizing color of the cell as per the value/condition in a Paged DataGrid

 private void GetData()

    {

        dgParticipantList.DataSource = dataAccess.GetAllParticipants();

        dgParticipantList.DataBind();

        int pageCount = dgParticipantList.PageCount;

        for (int pageno = 1; pageno <= pageCount; pageno++)

        {

          int rowCount = dgParticipantList.Items.Count;

          for (int row = 0; row < rowCount; row++)

          {

            Literal status = dgParticipantList.Items[row].
                                   FindControl("litStatus") as Literal;

                if (status != null && status.Text.Equals("Selected"))

                {

                  dgParticipantList.Items[row].Cells[4].BackColor = Color.Green;

                  dgParticipantList.Items[row].Cells[4].ForeColor = Color.White;

                }

                else if (status != null && status.Text.Equals("Not Selected"))

                {

                  dgParticipantList.Items[row].Cells[4].BackColor = Color.Red;

                  dgParticipantList.Items[row].Cells[4].ForeColor = Color.White;

                }

            }

        }

    }